swalters@mnicholscomm.com

 

P:  610.722.5999

C: 610.551.4716

M. NICHOLS is located on the
Main Line just outside of Philadelphia.
To learn more about how we can help your business, contact Sherrie Walters.

We are proud to provide our clients with innovative marketing strategies, excellent service, and measurable results.

Our Work

CONTENT

Content creation is among the most important marketing tools today for both attracting and retaining customers.  It’s the conversation starter.  It’s the relationship builder.  It engages, and if kept fresh, it’s what keeps them coming back for more. 

 

Our team of writers specializes in creating custom content, and will do it for your business, large or small.  With your target audience in mind, we can develop an outreach strategy, manage your social platforms, or simply write your copy.

 

We can help you with social media posts, website content, blogs, bylined articles, advertising copy, white papers, annual reports, newsletters and so much more.  Our team of experts have a multi-industry background and are capable of writing content for any subject.

BRANDING

A brand is not merely a symbol or a name, but the culmination of communications and encounters that a customer experiences from every contact with your organization. Your brand identity and promise serve as the foundation for everything you do.

 

For any branding project, we begin with the fundamentals, starting with an exploratory exercise to determine a company’s objectives, target audience, and sales goals.

 

We look for the sweet spot... the place that truly differentiates our clients from their competition and the reason why their customers or clients choose them.

 

We dig down deep to find your true vision, brand promise, personality, and voice.

Helpful Tip: When branding, invest in company "soul searching" first.

Before designing your company logo, take time in advance to clearly identify your company vision, values and personality. This information will serve as the foundation in everything you do.  It will determine your company voice, visual identity and how customers ultimately perceive and relate to you.

WEBSITES
& DIGITAL CAMPAIGN INTEGRATION

A website is a window into your business. It’s meant to engage visitors, solicit leads and ultimately convert customers into brand believers.

 

As objectives vary from business to business, websites should be developed to meet those varied goals.  Whether you are looking to tell your story or to sell a product, we get down to the basics and help you work through the minute details to build the desired experience for your user. 

 

From website development to a digital banner campaign, we will help you deliver a digital presence that reaches and engages your customers

Helpful Tip: Keep your website content up to date.

It's important to keep your website fresh by removing old content and adding new on a consistent basis. If you do, the site will build interest, trust and most importantly, traffic! 

PUBLIC RELATIONS

Public relations is the art and the science of managing and optimizing relationships with your company’s key stakeholders to create a greater share of voice in the marketplace for your business. Public relations employs a wide range of tactics and brings results that can significantly boost your bottom line.

 

On behalf of your company, we will develop and nurture the media contacts – including editors, reporters, writers, bloggers, and other journalists – that form the core of positive publicity. These relationships will secure coveted print and digital articles, white papers, case studies, and interviews that feature your business.

Helpful Tip: Act quickly in a crisis.

Getting in front of the media before they have a chance to define the story gives your company an opportunity to smooth things over and present itself in the best possible way.

SOCIAL MEDIA

Building a community of dedicated followers and advocates on social media is an essential element in marketing today. No where else in your marketing mix will get you the immediate recognition of satisfied customers or the immense exposure of a viral post.

 

Knowing your customer and where they interact is key. B-to-B customers are no doubt LinkedIn users, but they may also use platforms like Instagram and even Snapchat.  You’ll find your consumer product customers providing their feedback on Facebook, YouTube and many other social platforms.

 

We will help you cut through the chatter and develop an ongoing plan that is sure to get you “likes” and other customer engagement you are seeking.

Helpful Tip: Ask your employees to follow your LinkedIn Company page.

According to LinkedIn, employees have 10 times more connections than their company has followers. By following your LinkedIn Company page, your employees will automatically share your content and company updates with their professional network connections, thereby increasing the visibility of your brand exponentially.