DIGITAL
CLIENT:
BACKGROUND:
When Comcast decided to offer XFINITY On Campus, a streaming TV service for students who live on campus, it was necessary for the company to first negotiate the service offering and installation of the service with university administrators and campus housing directors.
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CHALLENGE:
The product and sales teams were in need of unique materials to assist them with the presentation and sale of the new service to university administrators.
STRATEGY:
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Because the streaming service was cutting-edge and the first of its kind for Comcast, a hybrid digital sales presentation and microsite was developed with linear navigation allowing for account executives to use the site as a presentation.
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The site showcased the benefits to the university and to students.
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The microsite could also be accessed by customers via URL, which was included in advertising and collateral.
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Combining two online tactics into one was efficient, effective and saved on marketing costs.
