Public Relations | Mnicholsrevisea

PUBLIC RELATIONS

CLIENT:

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STRATEGY:

An earned media campaign was developed to showcase Streamlight’s high-performance products and its reputation as the brand that “heroes trust.”
Occupational trade magazine editors and key digital influencers were the targets.
As a result of media outreach, in 2017 Streamlight received more than 150 print placements valued at more than $2.3 million.
The company also was featured in more than 700 online articles during the same period.

BACKGROUND:

Streamlight , Inc., a leading manufacturer of professional lighting tools, sought to increase end user awareness of its products and services in its law enforcement, fire and rescue, industrial, automotive, outdoor sports, military and international markets.

CHALLENGE:

Despite its market leadership position, Streamlight operates in a rapidly growing competitive field.