CLIENT:
Streamlight, Inc.

SERVICES:
Publicity and News Media Relations; Internal Communications

BACKGROUND:
A manufacturer of high-performance hand-held lighting equipment, Streamlight is the market leader in the law enforcement and fire/rescue markets. The company also has a rapidly growing presence in the auto and industrial vertical market segments and enlisted our support to continue to create additional awareness of its products and services in these two sectors, in addition to the fire/rescue markets.

CHALLENGE:
Use publicity to continue to claim unrivaled ‘ownership’ of the fire/rescue segments, based on Streamlight’s reputation as the brand that heroes trust. For the industrial and auto markets, where professionals increasingly are choosing the Streamlight brand for durability and long-lasting, high-performance lighting, increase awareness through publicity efforts.

RESULTS:
Occupational trade magazines form the “core” of Streamlight’s public relations campaign. We continue to use them to seek publicity for new product introductions, case histories, vertical market sponsorships and articles bylined by Streamlight senior management. We also work with appropriate media to secure interview commitments with Streamlight executives at key industry trade shows, as well as to visit Streamlight headquarters where they can view first hand Streamlight’s extensive product line, its extensive research and development capabilities as well as its manufacturing and assembly operations. In 2008, Streamlight received some 115 placements in industrial, fire and auto trade magazines, including six full-length, bylined articles (click here for example) and more than a dozen product reviews and other customized coverage in such publications as Fire Rescue, Motor Magazine, HVAC Insider, Professional Tool & Equipment News, Air Conditioning, Heating and Refrigeration Magazine and the Electric Times.

M. NICHOLS also regularly develops copy for an e-newsletter sent quarterly to Streamlight distributors and sales employees (click here for example).