Streamlight Case Study

CLIENT:
Streamlight

SERVICES:
Publicity and news media relations

BACKGROUND:
A manufacturer of high-performance hand-held lighting equipment, Streamlight initially enlisted our support to create awareness of its products and services in its fire/rescue, industrial and automotive sectors. It later expanded our assignment to include its other key markets, law enforcement/tactical, military and sporting goods.

CHALLENGE:
Use publicity to continue to claim unrivaled ‘ownership’ of the fire/rescue and law enforcement and other first responder segments, based on Streamlight’s reputation as the brand that heroes trust. For other segments, including industrial and automotive markets, where professionals increasingly are choosing the Streamlight brand for durability and long-lasting, high-performance lighting, increase awareness through publicity efforts.

RESULTS:
Occupational trade magazines, both print and online, form the “core” of Streamlight’s public relations campaign.  We continue to use them to seek publicity for new product introductions, case histories, vertical market sponsorships and articles bylined by Streamlight senior management.  We also work with appropriate media to secure interview commitments with Streamlight executives at key industry trade shows.  In 2012, Streamlight received more than 135 placements in print trade magazines in such diverse publications as Fire Rescue, Professional Tool & Equipment News, Industrial Safety and Hygiene News,  Outdoor Life, Guns and Ammo, American Cop, American Handgunner, New Equipment Digest, Law Enforcement Product News, Fire Engineering, JEMS, Import Car, Fleet Maintenance, Air Conditioning Today and Police.  The company’s products and services also appeared in more than 150 online publications and blogs.