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When it comes to advertising and marketing, many agencies simply pull a list of items and call it a strategy (“You need a newsletter, a brochure, and a postcard.”). In contrast, we approach advertising and marketing with a truly strategic problem-solving mindset: we identify where you need to make an impact, what messages will be most compelling to your target markets, when the appropriate timing is, and how often to deliver communications.
We believe that to be truly effective, your advertising and marketing campaigns need to be fully integrated. We therefore coordinate such aspects as your web presence, your printed sales collateral, your direct mail campaigns, and your electronic communications. This cohesive approach ensures that your target markets receive a single, strategic, branded image of your company, your products, and your services.
Additionally, at M.NICHOLS we differ from many agencies in our purposeful combination of advertising and marketing with public relations. Our experience has conclusively demonstrated that public relations efforts significantly augment the results of advertising and marketing campaigns by increasing brand awareness, boosting credibility, and predisposing people to purchase a company’s products and services.