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Too often, businesses assume that “public relations” means “sending out a press release.” As such, they tack it on to their marketing and communication strategies as an afterthought. In fact, public relations is the art and the science of managing and optimizing relationships with your company’s key stakeholders to create a greater share of voice in the marketplace for your business. Public relations employs a wide range of tactics and brings results that can significantly boost your bottom line.
On behalf of your company, M. NICHOLS will develop and nurture the media contacts – including editors, reporters, writers, bloggers, and other journalists – that form the core of positive publicity. These relationships will secure coveted print and virtual space for articles, white papers, case studies, and interviews that feature your business.
Public relations can put your company in the spotlight in ways that paid advertising can never accomplish because it generates highly-credible non-paid endorsements of your business. By creating positive buzz, public relations predisposes both your existing and prospective customers to trust your company and purchase your products and services, multiplying the effectiveness of your advertising and marketing campaigns.