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At M. NICHOLS, we firmly believe the word “boilerplate” should never be used in conjunction with the word “strategy.” A strategy for your company must be customized to your unique situation and needs. It must zero in on your target markets and fulfill your business goals at every turn.
With this in mind, we begin the process of strategic planning with a detailed analysis of your organization. We seek to thoroughly understand your company, products, services, markets, and competition. We examine why people are buying from you, and why they aren’t buying from you. We look closely at where you may be lagging behind the market, and at the challenges and obstacles that stand in your way. We catalog your opportunities and the unique strengths you bring to the table.
Based on this information, we help you define your brand: establishing what will differentiate you in the marketplace, connect you with your target customers, and position you as a thought leader in your industry. The door is then open to aggressively increase brand awareness through a solid creative strategy involving public relations, traditional and virtual marketing, and community relations. In every case, your company will be carefully positioned through appropriate messages to make a positive, long-lasting impact within your industry, community, and target markets.
As we implement your creative strategy, we systematically help you build profitable relationships with trade and business media to help you reach your target customers. These relationships increase brand awareness, significantly boosting the effectiveness of your marketing and communications efforts.
To validate the creative strategy, we help you establish appropriate metrics. Too often, companies become disenchanted with marketing and communications because they are not certain what they have to show for it. At M. NICHOLS, we will set up measurement and tracking parameters to demonstrate how your communications strategy is quantifiably contributing to your bottom-line results, including sales and revenue goals, brand awareness, employee motivation, and community impact. We are always seeking to maximize your return on investment.