THE ART OF STRATEGY
The craft of communications
M. NICHOLS Communications is a boutique marketing agency specializing in delivering the right combination of marketing, creative, and communications services that help businesses achieve measurable results.
We help our clients achieve greater brand awareness and customer engagement by developing and executing compelling branding and content, digital and traditional advertising, social media, public relations and much more.
Our attention to detail and focus on the client is what sets us apart. From strategy to tactical execution, you interact with our leadership team, benefiting from our extensive experience from both corporate and agency environments.
This powerful combination will help you generate an ongoing and ever-increasing positive awareness of your company, launching your business to the next level.
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Our Services
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Our integrated approach brings together strategists, designers, copywriters and digital professionals into one talented team of experts. Together we deliver brand recognition, customer engagement and results as one united force.
MARKETING COMMUNICATIONS
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Strategy & planning
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Advertising
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Digital integration
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Collateral, direct mail
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Product launch & promotions
PR & SOCIAL MEDIA
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Earned media
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Thought leadership & bylined articles
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Community relations
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Content development
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LinkedIn, Facebook, YouTube
BRANDING
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Brand strategy
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Positioning
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Message guidelines
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Visual identity
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Brand launch
DIGITAL
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Website design & content
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SEO
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Paid Search & Display
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Email marketing
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Analytics & reporting
DAVA GUERIN
Dava Guerin, Senior Contributor, is a successful and respected leader in the fields of marketing communications and public relations. She served as president of Guerin Public Relations for more than 25 years. During that time, she worked with numerous national and international Fortune 500 companies and professional sports teams, assisting them with media relations, product launches, executive communications, crisis management, community relations and more.
Her many clients have included the Philadelphia Eagles, Comcast Corporation, Tasty Baking Company; Dietz & Watson, H.J. Heinz, Rohm & Haas Company, WXPN Radio, World Café Live, The City of Philadelphia, Welcome America, among others.
She worked with many U.S. Presidents, and managed visits for world leaders, U.S. politicians and entertainers. She also worked with former First Lady Barbara Bush with the Barbara Bush Foundation for Family Literacy, and helped her relaunch the popular ABC Radio Network show, Mrs. Bush’s Story Time.
Dava is the co-author of numerous books focusing on the resilient stories of wounded warriors, and also co-authored two memoirs with former U.S. Congressman Bob Clement (D-TN); and Mike Hardwick, CEO of Churchill Mortgage Corporation.
She has a Masters degree in organizational behavior from Temple University and a Bachelor of Arts degree in English from Goddard College.
Our Story
Over the years, we've been fortunate to work in a variety of industries, experiencing many company cultures and successfully promoting well-known brands.
From telecommunications to pharmaceutical... local startups to global corporations... manufacturing to non-profits…. B-to-C to B-to-B products... our team has a wide range of experience.
M. NICHOLS Communications also works with a network of professionals who are experts in their field if needed for a project that requires a specific skill set.
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Here are just some of the companies and brands we’ve worked with and continue to work with today.
Our Team
A Collaboration of Experienced Talent and Experts
Melissa NICHOLS
Melissa, the President and founder of M. NICHOLS Communications, is a highly experienced marketing and public relations professional.
A graduate of Syracuse University’s S.I. Newhouse School of Communications, Melissa has worked in a senior public relations management capacity for such companies as Comcast, SunCom Wireless, and Verizon.
She founded M. NICHOLS in 2004, where she has spearheaded communications and marketing programs for a wide variety of business-to-business, non-profit and business-to-consumer clients ever since.
Jennifer CARNEY
Jennifer Carney, Vice President and Group Director, has worked for major public relations firms such as Edelman Worldwide and Shandwick Public Affairs in Washington, DC, providing strategic communications and editorial services for corporate, association, and nonprofit clients.
An expert strategist, communicator and media relations specialist, she joined the M. NICHOLS Communications team in 2009 where she has supported a variety of manufacturing and non-profit clients. She holds a degree in Journalism from the College of Communications at Penn State.
Sherrie WALTERS
Sherrie Walters, Vice President and Group Director, is a marketing and advertising veteran having held management positions at various wireless, cable, satellite, media companies and a digital advertising agency supporting the pharmaceutical industry. She is a marketing communications leader experienced in targeting both B-to-C and B-to-B customers with integrated marketing communications expertise that includes branding, digital, direct marketing, collateral, print and more.
As a consultant at Comcast, she launched the company’s XFINITY WiFi and XFINITY On Campus services along with the XFINITY TV and Mobile apps in addition to elevating and rebranding the multiple dwelling unit channel to XFINITY Communities.
Lauren STERN
Lauren Stern has a diverse background in account services and project management. Her experience includes managing marketing, advertising and direct mail programs for such clients as Alteva, Panasonic, Olympus, and British Telecommunications. A graduate of The George Washington University, where she earned a BBA Finance degree, she also has worked as a financial analyst and staff accountant for Philadelphia area organizations such as Devon Direct, Inc., Peterson Consulting Limited Partnership and Community Rehabilitation Management.